Websites

I am expert at leading creative teams to launch digital brand sites.

PepsiCo Jobs

As part of its new employer value proposition rollout, PepsiCo corporate needed to redesign its global jobs site. I researched and wrote all site copy, getting to know PepsiCo’s products, people, and locations around the world. I also served as overall content lead, supervising our photo team and collaborating with the UX/UI team on mobile and desktop designs across dozens of templates.

Wells Fargo Conversations

One of the longest running projects at Pace, Wells Fargo Conversations kicked off in 2010 and has had new content added every month since. I served as creative lead on three redesigns and one CMS platform migration.

American Welding Society

My co-editor and I worked as both copy and strategy leads to redesign and refine this global technical organization’s website. We started with audience personas and journeys, and didn’t stop until the final button went live.

Brighthouse Financial

Brighthouse Financial came to our team to show the connection between guaranteed income annuities and being able to do more of what you love in retirement. The result: This collection of video, articles and tools.