Websites

Cross-functional collaboration was the key to on-time launches for these three example website projects.

PepsiCo Jobs

As part of its new employer value proposition rollout and strategic goal to recruit top talent in science and engineering roles, PepsiCo corporate undertook a top-to-bottom redesign of its global jobs site. Our cross functional team’s work raised on-site conversions 33% above prior benchmarks. I served as overall content lead, partnering with the UX/UI team on design across dozens of templates. I worked with PepsiCo leaders in two dozen countries on their pages’ photography, employee stories, and regional product and facilities messaging.

American Welding Society

A lean team for this project meant I was both copy lead and strategy lead in work to redesign and refine this global technical organization’s website. We started with audience personas and journeys, and didn’t stop until the final button went live. AWS

Truist Leadership Institute