About Me

About Me

I’m a trusted and intelligent creative leader known for my ability to collaborate, manage and mentor. The teams I lead produce award-winning marketing creative copy and concepts.

Professional Experience

Pace, Greensboro, North Carolina

Group Creative Director: June 2018 – Present

Creative Director: January 2006 to May 2018

Senior Editor, Delta Air Lines Sky Magazine: March 1998 to December 2005

I am currently leading projects for Nucor, TIAA, Workday, and Truist.

Past projects include AAA, American Welding Society, Brighthouse Financial, Fidelity Charitable, First Citizens Bank, Four Seasons Hotels & Resorts, Kimley-Horn, Lowe’s Home Improvement, PepsiCo, STAINMASTER, Syngenta Crop Protection, Sysco, Ubiquity, Verizon, and Wells Fargo.

Pitch work includes ACLU, with Larry Williams as co-lead on creative.

SBN, Akron/Canton/Cleveland, Ohio, Region

Reporter, Small Business News: November 1995 to February 1998

Golden Peak Media, Golden, CO

Assistant Editor at F+W’s The Artist’s Magazine, part of Artist’s Network: May to September 1994

Freelance and Publishing Work

Magazine credits number a range of regional and national publications, including Our State, NC Signature, Men's Journal, Writer's Digest, Business North Carolina and The Business Journal of the Triad.

Book credits include Writer’s Digest Handbook of Magazine Article Writing. Read the chapter I contributed online.

Britta-Waller-Melton.jpg

Professional Engagements

International Content Marketing Awards Judge: September 2023 and September 2022

ASJA Writer Conference Content Marketing Keynote Speaker: April 2021

Truist Leadership Institute Subject Matter Expert Writing Training: May 2021

Wells Fargo Investment Institute Analyst and Marketer Writing Workshop: June 2017

Education

University of North Carolina at Chapel Hill, Hussman School of and Journalism and Media

Graduate Certificate in Communication and Technology, 2008

Coursework in SEO, web trends, graphic design, usability testing and digital research

Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications, Evanston, Illinois

Bachelor of Science in Journalism, 1995

Coursework and for-credit internships focused on magazine editing; minor in history

Contact me via LinkedIn


Download my resume

(updated January 2024)